May - The Beauty of Diversity · The Source of Well-being

A Moment of Fragrance, a Message of Cultural Resonance

May 2025 —In the spirit of renewal, connection, and cross-cultural dialogue, the IAK Culture Association Switzerland, in partnership with Health & Happiness Group, launches a vibrant series of cultural and wellness events this May under the theme:

“The Beauty of Diversity · The Source of Well-being.”

This season of celebration began with a fragrant gesture at the 2025 China–Switzerland Business Forum in Shanghai. There, AromaStick—Health & Happiness Group’s natural aroma inhaler brand—was presented as a gift to guests, symbolizing the subtle power of scent to connect hearts across borders. IAK proudly supported the message:

“Health starts with breathing. Breath is the oldest form of language—it travels beyond words, beyond culture, reaching directly into the human heart.”

A Month of Cultural Connection and Healing

Throughout May, IAK and its partners invite communities in Switzerland and beyond to experience the richness of diverse traditions through breath, scent, music, and mindful celebration:

May 11 – Mother’s Day: “A Mother’s Breath” Limited-Edition AromaStick Series

In collaboration with the International Inhalation Aromatherapy Association (IIAA), IAK and Health & Happiness present a heartfelt tribute to maternal care.

May 21 – UNESCO’s World Day for Cultural Diversity for Dialogue and Development

A celebration of cultural understanding through storytelling, scent, and shared heritage.

May 28 – International Guqin Exchange (Swiss Satellite Session)

In partnership with the Chengdu International Guqin Forum, this event brings ancient Chinese music to Switzerland in a poetic meeting of East and West.

May 31 – Duanwu (Dragon Boat) Festival: “West Meets East on Water” at Lake Walensee

A lakeside gathering featuring dumpling-making, hotpot, music, and calligraphy—where traditions flow together in joyful community.

At IAK, we believe that culture is something we breathe—a living rhythm of heart, body, and tradition. We invite you to celebrate this rhythm with us through every encounter, every breath, and every shared story.

IAK Culture Association Switzerland

Bridging tradition and transformation—with every breath.