IAK Presents Switzerland at Beijing International Intangible Cultural Heritage Week 2025
- 山水闲人Jane
- 1 day ago
- 5 min read
Updated: 12 hours ago
Exploring the Beauty of Nature and Life through Swiss Heritage
瑞士非遗文化亮相北京国际非遗周，演绎自然与生活之美
第二届北京国际非遗周 · 2025年10月 · 北京
Under the dome of the Beijing Grand Canal Museum, the sound of Swiss cowbells resonated with the alpine breeze, bringing a cross-civilizational dialogue between mountains and cultures.
在北京大运河博物馆的穹顶下，瑞士传统牛铃的悠扬回响与阿尔卑斯山的清新气息交织，带来一场跨越山海的文明对话。
From October 17–21, 2025, the Beijing International Intangible Cultural Heritage Week was held in Beijing’s sub-center under the theme “Intangible Cultural Heritage Enriches Our Life.”
At the invitation of the Embassy of China in Switzerland and the China Cultural Center in Bern, the IAK Culture Association Switzerland represented Switzerland as part of the national cultural delegation.Under the guiding concept “Nature · Health · Symbiosis,” IAK curated the Swiss Pavilion, blending traditional Swiss heritage, AromaStick natural therapy, and everyday aesthetics — becoming one of the highlights of the entire event.
从2025年10月17日至21日，2025北京国际非遗周以“非遗携手美好生活”为主题，在北京城市副中心隆重举行。应中国驻瑞士大使馆与瑞士伯尔尼中国文化中心的邀请，IAK瑞士亚洲文化协会（IAK Culture Association Switzerland） 以瑞士文化代表团身份亮相本届非遗周，策划以“自然·健康·共生”为主线的瑞士展厅，融合瑞士非遗传承、AromaStick自然疗愈与生活美学，成为展会亮点之一。
An International Gathering of Heritage and Dialogue
国际非遗盛会
The 2025 Beijing International Intangible Cultural Heritage Week, hosted by the Beijing Municipal Government, brought together outstanding cultural legacies from 61 countries and regions, creating a global platform for exchange at the Grand Canal Museum, Beijing City Library, and Green Heart Forest Park. During the week, more than 100,000 visitors participated in exhibitions, workshops, and live demonstrations, where the spirit of dialogue extended from the stage into every corner of the event.
2025北京国际非遗周由北京市人民政府主办，北京市文化和旅游局、北京市文物局、通州区人民政府承办，汇聚来自五大洲61个国家和地区的非遗精品，打造中外贯通、古今相融的文化空间。据统计，非遗周期间现场观众累计突破十万人次，文明互鉴的热潮从舞台延伸至每一个角落。
Contemporary Expressions of Swiss Heritage
瑞士非遗的当代表达
Within the theme “Intangible Cultural Heritage Enriches Our Life,” IAK translated Swiss intangible heritage into an experiential and interactive form — showcasing how Swiss culture embodies a deep symbiosis between humanity and nature. The exhibition featured the Swiss Stone Pine (千年石松) as a symbol of vitality and longevity, while the AromaStick natural inhaler, developed by Swiss pharmacist Jürg Singer, represented the modern application of traditional Swiss herbal therapy.
在“非遗携手美好生活”的主题下，IAK将瑞士非物质文化遗产转化为可体验、可交流的当代表达，呈现瑞士文化中人与自然的深度共生与生活智慧。展厅中，瑞士阿尔卑斯山的千年石松成为自然与生命力的象征，而由瑞士药剂师Jürg Singer研发的AromaStick全天然鼻吸棒，则以现代方式传承瑞士传统药草疗愈文化。
Highlights of the Swiss Pavilion included:
Traditional Swiss herbal healing and natural breathing philosophy
Hand-forged cowbell craftsmanship and Alpine pastoral rhythm
Folk singing and gathering traditions
Ecological aesthetics inspired by Heidi and rural life
The ancient Swiss Stone Pine, a plant preserved for millennia in the Alps, symbolizing harmony and resilience
An immersive “Alpine Air Experience Zone,” recreating the freshness of Swiss mountain mornings
瑞士展厅主要展示内容包括：
瑞士传统药草疗愈文化与自然呼吸哲学
手工牛铃锻造技艺与阿尔卑斯牧民节奏文化
原生态民间歌唱与聚会传统
《海蒂》童话背后的乡村生态生活美学
瑞士极具代表性的自然遗产——千年石松（Swiss Stone Pine）
模拟阿尔卑斯山清晨空气环境的沉浸式健康呼吸体验区
“Breathing is not only biological — it’s cultural,” said Jürg Singer. “The core of Swiss heritage is how we coexist with nature and live in rhythm with the mountains.”
瑞士药剂师、植物疗愈传承人 Jürg Singer 先生在现场表示：“呼吸，不只是本能，更是一种文化。瑞士非遗的核心，是我们如何与山林共处，与草药共生。”
A Dialogue Between Chinese and Swiss Wisdom
中瑞非遗的实践对话
One of the most symbolic moments came when Jürg Singer joined pharmacists from Beijing Tongrentang, a century-old Chinese herbal brand, to co-create a traditional herbal mixture using ancestral tools. This collaboration represented a living bridge between Eastern and Western medicinal heritage, embodying IAK’s mission to promote dialogue through shared practice and mutual respect.
非遗周期间，瑞士药剂师 Jürg Singer 与中国百年中药品牌同仁堂药师合作，共同使用传统工具制作草本方剂，成为跨文化对话的象征性瞬间。
这场合作展现了中西草药智慧的融合，也诠释了IAK以实践与尊重推动文明对话的使命。
Immersive Encounters and Public Enthusiasm
沉浸式体验引爆热情
Throughout the week, the Swiss Pavilion became one of the most visited exhibition areas. The resonating cowbell sounds, Alpine songs, and the Heidi story corner evoked memories of simplicity and harmony. Visitors lined up to enter the Alpine Air Zone, exclaiming, “Now I understand how close Swiss heritage is to nature and daily life.”
整个非遗周期间，瑞士展厅成为观众“打卡”热点之一。牛铃声与牧歌唤起人们对自然与纯真的共鸣。观众们在体验区前排起长队，纷纷表示：“原来瑞士的非遗是这样贴近自然、融入生活的。”
Heritage as a Living Global Dialogue
在UNESCO框架下的全球非遗对话
Experts and representatives from China, Switzerland, Italy, Hungary, Romania, and Georgia emphasized that heritage must stay connected with contemporary life to remain truly alive. As Jürg Singer concluded: “Intangible heritage is not a relic of the past — it is our shared rhythm of living wisely and sustainably.”
来自中国、瑞士、意大利、匈牙利、罗马尼亚、格鲁吉亚等国家的专家一致认为，非遗的生命力在于与当代生活的连接。Jürg Singer 先生总结道：“非遗不是过去的遗迹，而是人类智慧与可持续生活的共同节奏。”
Supported by / 支持单位
Closing Reflection / 结语
From the Swiss Alps to Beijing’s Grand Canal, IAK continues to build bridges of understanding — where West meets East, and heritage becomes a living dialogue of civilizations.
从瑞士阿尔卑斯山到北京大运河，IAK持续搭建文明理解的桥梁——让东西相遇，让非遗成为当代文明的生动对话。
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